The dream of every SEO person like you and me is to get more traffic in short span of time. One of the way to achieve this in record time is by finding high search volume but low competition keywords. Finding keywords with low competition will ensure we rank higher in SERP, and high volume will ensure that we get enough traffic to enjoy the fruits of our effort.
But let’s be honest; the chances of finding such keywords are slim.
Here’s why.
High search volume keywords are an obvious choice, which means your competitors especially those with established domain authority have likely already covered them.
For example, if you’re trying to target a popular high-volume keyword such as digital marketing tool, behemoths like HubSpot, Zapier, and MailChimp have covered the industry from every aspect and angle. Trying to compete with them head-on will simply be time and resource-draining. I’m not saying you can’t rank, or you should not try to rank, but outranking them will be quite challenging, and costly affair.
However, this doesn’t mean you can’t carve out your space in organic search results.
Instead of chasing short, high-volume keywords, you can focus on low-competition keywords that are easier to rank for. Once your domain starts ranking for such keywords, you can start targeting high-volume and high-competition keywords as well.